Besides groceries, I purchase a good amount of electronics, clothing, furnishings, and equipment from websites. Most of the time you can find a sale going on, or another website that does price matching. Some stores don’t carry the vast variety of items, which are a few clicks away.
Before I purchase anything I’ll do research on the item, or see if it’s even the best item to get. Access to written and video reviews, price history, new/used listings, allows me to choose the best place to purchase my item. Your able to compare customer experiences with other products, which can really affect your opinion of a product/brand. The internet can be a great way to market your own product, but also a place to expose its shortcomings.
Always do research before you buy!
Photo Credit: “FreeImages.com/Jean Scheijen”